Perspectives

1612 Articles

Train tracks through a snowy forest, illustrating the difficult history of Dutch rail reparations

Dutch Rail Company Announces Reparations

December 2, 2018

Young professional extending a handshake, symbolizing consumer PR first impressions in business

The Consumer PR of First Impressions

November 27, 2018

A diverse team collaborating, symbolizing unconventional management techniques for better performance

Unconventional Management Tips to Boost Team Performance

November 27, 2018

A person at a desk brainstorming ideas for creating viral content

Tips To Create Viral Content

November 21, 2018

A cartoon drawing of a person in a white sheet costume with eyeholes cut out

Gold Medalist Offers Mea Culpa for Halloween Costume

November 19, 2018

Psychology meets marketing: a hand pointing at a brain-shaped analytics graph

Six Ways Psychology Can Help With Marketing

November 19, 2018

Young women walk past a Victoria's Secret store, highlighting its generational branding issues

Victoria’s Secret May Have a Generational PR Problem

November 15, 2018

KFC marketing stunt: newborn baby dressed as Colonel Sanders in hospital

KFC’s Baby Naming PR Stunt

November 15, 2018

Harley-Davidson recall notice, representing challenges for maintaining customer trust

Harley Having to Answer for Yet Another Recall

November 12, 2018

Public relations professional looking at an infographic on a laptop screen

Tech PR Lingo Every Communications Professional Needs to Know in 2026

November 12, 2018

University of Maryland president speaks from podium, addressing an attentive audience

University of Maryland Shifts Position to Avoid PR Backlash

November 8, 2018

Wu-Tang Clan members enjoy White Castle Impossible Sliders in a playful, space-themed promotion

White Castle teams up with Wu-Tang Clan to promote its new slider

November 5, 2018