Toys R Us has a load of debt. Serious debt. The kind of debt that forces you to make $400 million in interest payments alone every year. And that has the toy company seeking bankruptcy protection. The debt stems from th
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists m
Motel 6 isn’t often in the national spotlight. The discount motel chain offers inexpensive rooms to travelers who are looking for a comfortable stay with few thrills. Now, though, Motel 6 is in the news for entirely dif
The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwr
Ronn Torossian on the Penn State Piazza case — why a procedural legal win was not a reputation win, and the multi-year institutional discipline higher education requires.
Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic
One of the most universally reviled Super Bowl commercials in recent years is not one that’s typically discussed. Sure, most of us spent too much time trying to get Puppy-Monkey-Baby out of our heads, but that’s not the
Ronn Torossian on Wells Fargo — the fake-accounts scandal, the frozen-accounts follow-on, and how two crises in twelve months locked the brand into the wrong story.
You know when books on tape became popular to commuters and travelers … still are for many. Well, podcasts allow a similar advantage to that. A podcast is all in the listening, you don’t have to worry about watching a sc
In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and sen
Rewritten and updated June 2026. Original 2017 perspective preserved; AI Communications layer added below. The original Lockheed Martin future-investment piece Despite the recent order of more F-35s, Lockheed Martin und