5WPR has their finger on the pulse of the ever expanding mom market, so much so that Ronn Torossian recently launched an exclusive consumer lifestyle pr division focused on all things Mom and Baby. Why? Because we know t
Just returned from Israel on Tuesday. Last week the streets of Jerusalem looked one way; this morning two close friends canceled their flights. A founder-voice dispatch from the opening days of the Second Lebanon War, Ju
The biggest product placement in the world is no longer in a movie. Not the Bond car. Not the Oprah list. Not the Super Bowl ad. It's a sentence inside ChatGPT. When a buyer asks the engine who to consider, the brands na
Bill Ford was on the cover of Time, on Bloomberg, and in a national broadcast commercial while his competition went quiet. A textbook crisis PR campaign during the 2006 Ford job cuts.