Perspectives

1433 Articles
Dow Jones Industrial Average ticker board displays stock market trends

Is GE Getting Booted Out of the DOW?

General Electric is not having a good year. The company has been down of late, with stocks falling and earnings reports landing even lower than many people expected. By the numbers GE has dropped more than 30 percent, ma

A Holden Commodore final edition on Australia's last car production line

Australia Stops Making Cars

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what ha

Drone delivering packages to Australian homes, a new era for brand promotion

Drone Delivery Promoting Brands in Australia

Google has been teasing more drone delivery in the United States for some time now, but the company just announced something a little bit different for customers Down Under in Australia. Apparently, Google’s Project Win

Adaptive clothing for disabled individuals by Tommy Hilfiger's new line

Hilfiger Line Especially for Disabled

When it comes to fashion lines, you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. Tommy Hilfiger looks poised to change that. In many cases, people with relatively lim

People exchanging cryptocurrency tokens on a smartphone, representing digital currency marketing

Marketing & Public Relations For Cyber Currency Companies

Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but

Barrels of American wine aging in a cellar, awaiting an uncertain economy

American Wine Industry Faces Major Challenge

The tragic wildfires in the Pacific Northwest have continued to move south, and now they are ravaging America’s most beloved wine country, Napa Valley. That means the American wine industry is struggling to find a way t

Soccer ball and US flag, symbolizing recent coaching changes in men's national team

US Men’s Coach Out After Failure to Earn World Cup Spot

When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now, though, the US men’s team

General Electric: Executives in suits walk on water, without special financial privileges

GE making waves by removing executive perks

Usually, when a brand’s top executives are in the news related to executive perks, the average reader will not be inclined to be happy about the direction of that story. This is not the case with General Electric, howeve

Bowe Bergdahl in army uniform, facing consequences for desertion

Bergdahl expected to offer “guilty” plea

Recently, the Associated Press announced that Army Sgt. Bowe Bergdahl plans to plead guilty to desertion and misbehavior before the enemy. This may seem like the right move for Bergdahl, who may well be the most universa

A community meeting discussing a seal controversy in a New York village by the sea

NY Village Responds to Seal Controversy

Sometimes, all it takes to create a PR crisis is time. Things change, people forget, and the world moves on. Then, a new generation sees something, perhaps for the first time, and finds a message entirely different than

A large group of diverse zombie extras on set, walking together through a city

The Walking Dead at 100

The Walking Dead started as a long-running comic book. More grisly and darker than the capes and tights crowd, but fans still loved it. As more issues came out, more and more people jumped on the bandwagon, turning The W

Cassidy and Kimmel debate healthcare policy on a television show, highlighting their disagreements

Cassidy and Kimmel Spare Over Health Care

It’s not often senators and comedians go head to head in public debates, but things are changing. After late-night TV host Jimmy Kimmel delivered a stinging rant about the Republican-designed health care bill, Senator Bi