Perspectives

1612 Articles

Social media PR: professionals engaging with diverse audiences using digital tools and strategies

Winning Strategies for Social Media PR

January 3, 2019

Lululemon founder Chip Wilson reflects on his company's trajectory and past controversies

Lululemon Founder Says Company Worse off Without Him

December 24, 2018

Electric scooter rider in a suit, responsibly navigating an urban street

How eScooters can Earn Respect

December 20, 2018

A megaphone and tangled wires, symbolizing the chaotic spread of fake news and misinformation

Five PR strategies to deal with fake news

December 19, 2018

Hands in chains symbolizing legal battles and international political tensions

Many Camps Using Meng Wanzhou Arrest to Promote Their Message

December 17, 2018

Payless Shoes’ PR Prank

December 14, 2018

Festive holiday decor with a "Mistake" sign, highlighting crucial marketing errors

Marketing mistakes to avoid during the holidays

December 14, 2018

Burger King's iconic crown sits atop a burger, symbolizing fast food competition

Burger King Pokes the Competition With New Promotion

December 12, 2018

Avoid Brand-Killing Tweets

December 12, 2018

People reviewing charts and graphs while pointing to a large screen

Identify Your Target Audience and Use Influencers to Boost your Reach

December 5, 2018

Diverse group of professionals collaborating, representing different backgrounds and skills in a workplace

Five Tips on Managing a Diverse Workforce

December 4, 2018

NFL helmet and football on a field with a blurred crowd, symbolizing the league's comeback

NFL Found the Secret to Revival: Touchdowns

December 4, 2018