Perspectives

1433 Articles
Close-up of a magnifying glass over a newspaper, symbolizing thorough qualitative analysis

Qualitative Analysis is Key to Creating Winning PR

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You nee

A smiling bag of Arby's food next to its stoic, unamused counterpart

Arby’s Puts a Smile on its Nihilist Counterpart

Arby’s has struggled to gain ground in the cutthroat fast food game. McDonald’s is the big dog on the porch, but there are several others that all vie for the money of people who need cheap food fast. In most cases, Arby

A person holding a vinyl record, illustrating the resurgence of music formats

With Sony Investment, Vinyl is Officially “Back”

With the advent of digital music, many in the biz scoffed. Those iPod things were just a fad, another Steve Jobs gimmick that would fizzle out. They, as we all know, turned out to be very, very wrong. But now music has

Rxbar's new packaging design shown against a white background, highlighting its fresh look

Rxbar Reverses Trend Using New Look

Inc. Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big shi

Puerto Rican and American flags symbolizing the island's ongoing efforts to achieve statehood

Puerto Rico Pushing for Statehood

Almost lost in all the contention and politicking since the inauguration of Donald Trump this past January is the momentum building in the statehood push for Puerto Rico. Recently elected Governor Ricardo Rossello is wo

IBM logo with blurred employees working in a modern office environment

IBM reduces telecommuting options

A decade or two ago, thanks to the fast spread of WiFi and more disconnected work environments, telecommuting was all the rage. But, just as quickly as it began, one major American company has decided enough is enough. W

Young woman strategizing social media content for public relations outreach

Tricks of the PR Trade for Social Media

Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their