Perspectives

Sydney Sweeney's Novig ad grew Novig's brand mentions ninefold, but Ronn Torossian explains why Sweeney alone absorbed the campaign's reputational cost.

5WPR measured 288 AI answers on B2B fintech infrastructure. Stripe led appearance at 63.9 percent, while Plaid posted the highest citation rate.

Ronn Torossian on why the claim that AI rejects 75% of resumes traces to a defunct company, and what 2025 and 2026 recruiter data shows actually blocks candidates.

Growth marketing built for Google alone is already out of date. Ronn Torossian on why acquisition, retention, and search visibility now have to be built for AI engines too.

Ronn Torossian on 5WPR's Peptides AI Visibility Index and what it means for any brand that assumes a strong Google ranking still controls what a buyer sees.

The athlete endorsement market hit $25.2 billion in 2025. Ronn Torossian on why deal architecture, not fame, now decides which celebrity marketing campaigns work.

AI engines like ChatGPT already shape how the public sees a brand or executive, whether that company is actively managing the record or not.

Ronn Torossian breaks down new robo-advisor AI visibility data showing Betterment leads mentions while Fidelity earns the most AI citations.

Ronn Torossian on a wine brand named in 36.9% of AI answers but cited from its own site in exactly 0% of them, and what that split means for brand trust.

On what our new Auto Insurance AI Visibility Index reveals about advertising budgets, AI citation, and where real brand authority gets built now.

New data on esports brands reveals an AI visibility gap: teams are named by AI chatbots often but rarely cited as the source, a gap that matters for any brand.

Starbucks public relations at 40,000-store scale: how the 2018 Philadelphia incident triggered an 8,000-store shutdown, how labor and consumer messaging run in parallel, and why AI search now shapes the brand's reputatio