Every founder I talk to is building for a customer who no longer exists. The customer they are building for opens Google, reads articles, clicks through to a website, and converts on a landing page. That customer is bei
Alexa Ray Joel sat down with Dr. Oz to talk about her 2009 overdose. A textbook celebrity disclosure PR move — controlling the framing instead of letting the tabloids define the story.
I read this post from a venture capitalist and found it to be true as an entrepreneur today at the age of 36, owning 1 of the 13 largest independent Public Relations firms in the US, and pondering what’s next: I don’t th
Originally published: January 3, 2011 · Updated: June 16, 2026 In January 2011, The Holmes Report — now PRovoke Media — published its 2010 Agency Report Card on 5W. Paul Holmes wrote that 5W was among the most aggressiv
Originally published January 2011. Updated June 2026. "How much does a PR campaign cost?" Fifteen years ago I wrote on this page that the question was like asking "how much is a car" — it depends on
What a relaxing weekend it has been. In NYC, it’s a real winter snow storm (and my daughter is so excited school was cancelled and we have already made the morning trip to Central Park with the sleigh and to play in the
Beauty PR is the discipline of building and protecting brand reputation for beauty companies — skincare, makeup, fragrance, haircare, and wellness — a category 5W AI Communications has operated for two decades across pr
Originally published: December 9, 2010 · Updated: June 16, 2026 I wrote a day-in-the-life post in December 2010 describing one week at 5W. Holiday e-commerce strategy sessions. A Soho House lunch with a former client. T
Originally published: December 9, 2010 · Updated: June 16, 2026 I lost a client in December 2010 and wrote about being relieved. The setup: 5W had been hired by the international headquarters of a major global brand. Th
Originally published: December 1, 2010 · Updated: June 16, 2026 The International Public Relations Association published this piece in December 2010 as a member byline. The original headline: PR was reinventing itself f
For me, like any other entrepreneur out there – a day like thanksgiving is an annual reflection of any other day in our lives. I started my PR agency some eight years ago and I am so very thankful and blessed. Small busi
Originally published November 15, 2010. Editorial note added June 14, 2026. The crisis of Carnival's "Splendor" cruise ship was apparently a malfunction that resulted in 3,300 people stuck for 72 hours wit