Perspectives

1509 Articles

Protecting reputations: A school building with a crisis PR team strategizing outside

Crisis PR & Schools

April 16, 2013

Businessman engaged in a focused conversation with a woman at a networking event

Speak to the Person in Front of You

April 12, 2013

A megaphone and magnifying glass on a webpage symbolize how PR and SEO amplify each other

Public Relations & Search Engine Compliment & Enhance Each Other

April 5, 2013

Campaign materials in a gift box for a book on public relations success stories

Book Excerpt from PR Agency owner “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”

April 3, 2013

A champagne bottle, glasses, and ice bucket; successful beverage PR strategies

Beverage PR Success Stories — From Red Bull to the AI Engine Era

April 2, 2013

Journalist, pen in hand, writing about the evolving PR and journalism relationship

Media Stop Complaining About PR Agencies

April 1, 2013

Abstract, blurred image showing how avoiding conflict can sometimes be the best PR strategy

Avoiding Conversations In Public Relations

March 18, 2013

Ronn Torossian, author of "For Immediate Release," shares his vivid Super Bowl experiences in New Orleans

Ronn Torossian Shares Super Bowl Experiences

February 4, 2013

Former NYC Mayor Ed Koch, a beloved, candid, and iconic New Yorker

Rest In Peace: The Great Ed Koch

February 4, 2013

A media-frenzied crowd watches a giant inflatable gorilla, illustrating publicity stunts for marketers

Part 2: Book Tips From Ronn Torossian Book

January 22, 2013

A magnifying glass highlights "Results," emphasizing client success and ROI in PR campaigns

Capitalizing on the Client’s Bottom Line – RESULTS

January 16, 2013

A news chyron shows Katherine Webb, focusing on media attention and Musberger's comments

Leave Brent Musberger Alone

January 9, 2013