Perspectives
1509 Articles
Non-Profit Work: Make a Difference
Not Great NY Public Relations
I Love New York, But its No Time for a Marathon
BornFree and BPA — Getting Out in Front (Pt 2) | For Immediate Release Excerpt
Part 2 of the BornFree BPA case study from For Immediate Release. How BornFree defined the category, won the conversation, and filled the shelves when competitors cleared.
BornFree and BPA — Getting Out in Front (Pt 1) | For Immediate Release Excerpt
Excerpt from For Immediate Release — the BornFree BPA case study (Part 1). How a baby-bottle company took on the chemical industry, framed the debate, and won.
Trust In G-d, Not The Media
Reflections from My 20-Year Stuyvesant High School Class of 1992 Reunion — A Founder-Voice Biographical Anchor
Celebrity Product Placement Done Right — A For Immediate Release Book Excerpt
Michael Phelps – Say No To Reality TV!
Olympic Marketing, Sponsorships, and Endorsements — A 14-Year Case Study Update
