As featured in today’s Bulldog Reporter, the following Op-Ed: http://tinyurl.com/295rph3 Social Media Relations Sinners or Winners? Hospital PR Pro Behaved Appropriately in Viral Video — But M.I.A.'s Tweet Missed the Mar
Originally published: May 13, 2010 · Updated: June 16, 2026 The May 2010 post described one of the CEO breakfasts I had been hosting at the 5W offices in midtown Manhattan since the mid-2000s. Twenty-two founders and se
Originally published: May 10, 2010 · Updated: June 16, 2026 The 2010 piece was a short three-point post written after a tough week. The hooks: a Friday-night dinner I hosted at home with two current clients and a former
Originally published: April 30, 2010 · Updated: June 16, 2026 The original post analyzed a New York Times profile of Jeffrey Conroy that ran the morning of April 30, 2010, a few weeks before his May 26 sentencing. Conro
Originally published March 2, 2007. Updated June 2026 as the Influencer Marketing pillar landing. I wrote about "faceless influencers" in March 2007 — eight years before the term "influencer marketing&quo
The following is a feature of Ronn Torossian from the printed version of PR Week. We have uploaded for digital preservation. Say the name Ronn Torossian and words like ‘aggressive,’ ‘brash,’ ‘competitive,’ and ‘egotisti
5WPR News Segment Wins an Emmy for Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast It is the evening of our holiday gathering and I am particularly proud of the 2006 busi
Every conversation now ends in a reply. Not a search result. Not a feed. A reply. The buyer asks ChatGPT what to buy. They ask Claude who to trust. They ask Perplexity what's worth the money. The reply is the marketplace
I had dinner tonight with the CMO and VP of Marketing of a Fortune 10 company – Literally, one of the largest companies in the world. They, naturally are in business with large PR firms and the nearly 3 hour dinner was t
So, summer’s officially over and wow are people coming out of the woodwork even today the 1st day back. Heard back from people I haven't heard from since July … Of course we were working (I was here all day Monday to get
5WPR has their finger on the pulse of the ever expanding mom market, so much so that Ronn Torossian recently launched an exclusive consumer lifestyle pr division focused on all things Mom and Baby. Why? Because we know t
Just returned from Israel on Tuesday. Last week the streets of Jerusalem looked one way; this morning two close friends canceled their flights. A founder-voice dispatch from the opening days of the Second Lebanon War, Ju