Perspectives

1509 Articles

A person uses their phone, highlighting the exposed nature of online social media activities

Social Media: The Myth of Privacy

August 22, 2013

A person's face split between a neutral customer and an excited, cheering fan

Customers & Fans – There Is a Difference!

August 13, 2013

A smiling woman points to a phone displaying social media, highlighting campaign success

Six Signs Your Social Media Campaign is Working

August 9, 2013

A man in glasses looks frustrated, illustrating blogging struggles and solutions

3 Reasons No one Reads your Post (and how to change that)

July 31, 2013

Mobile phone displaying parking app interface, reporting a red car in a restricted zone

The Snitch App For Parking Violations

June 18, 2013

Woman running on a scenic autumn path, enjoying fitness and nature

Running As Health

June 17, 2013

Diverse group of determined professionals in a meeting, embodying entrepreneurial spirit

Entrepreneurs Are Inspiring

June 12, 2013

A "Crisis Management" sign on a burning building illustrates Rutgers University's ongoing PR disaster

Rutgers University Crisis Ain’t Going Away

June 5, 2013

Just a Hint of PR Makes a Difference

May 20, 2013

A close-up of a pink breast cancer awareness ribbon, symbolizing nonprofit health organizations

Nonprofit PR — A 13-Year Read on Mission-Driven Communications

May 14, 2013

BlackBerry PR Firm Consolidation — A 2013 Case, Updated

April 30, 2013

Lewis Dvorkin, surrounded by Forbes logos, pioneered content creation and native advertising

Kudos to Lewis Dvorkin

April 22, 2013