Originally published: August 15, 2011 · Updated: June 16, 2026 In August 2011 I had just become a Business Insider contributor and posted a short summer reading list with three titles. All three still hold up. I am rest
Every few months I get an email from someone in their twenties asking how to build a PR career. Most of the advice they've been given is wrong — or right for a version of the industry that no longer exists. What I'd tell
Originally published: May 16, 2011 · Updated: June 16, 2026 Burson-Marsteller got caught running a whisper campaign against Google on behalf of Facebook. The agency, then under Mark Penn, pitched bloggers and reporters
PR is no longer a department. It's the operating system every public-facing organization runs on. Every brand, executive, politician, athlete, and nonprofit is in a communications war — competing for citation share insid
Originally published April 18, 2011. Updated June 2026. Public relations gets used the right way and public relations gets used the wrong way — and the difference between the two has compounded across the last fifteen y
Originally published: April 12, 2011 · Updated: June 16, 2026 The San Francisco Examiner ran an editorial in April 2011 attacking the San Francisco Municipal Transportation Agency for spending $100,000 on an outside PR
Originally published: March 29, 2011 · Updated: June 16, 2026 In March 2011 The New York Times wrote about a wave of reality television built around entrepreneurs — America's Next Great Restaurant, Shark Tank, The Appre
Originally published: March 15, 2011 · Updated: June 16, 2026 The 2011 Pew Project for Excellence in Journalism State of the News Media report landed on March 14, 2011. The headline finding: for the first time, more Ame
Originally published: March 9, 2011 · Updated: June 16, 2026 In March 2011 the Natural Products Expo opened in Anaheim, the Nissan Leaf had just launched as the first mass-market U.S. electric car, Subway had passed McD
As revolutions spread throughout the Middle East you can’t help but notice declining coverage in media – Quite different than the coverage of March 2003 during the American invasion of Iraq, with embedded reporters and c
While it is still uncertain whether Egyptian youngsters will achieve their end goals, the young have not disappointed as they have moved quickly and unhesitatingly to form nothing less than a ‘ New World Order ’ – utiliz
Originally published: January 20, 2011 · Updated: June 16, 2026 The Council of Public Relations Firms released its Q4 2010 industry survey in January 2011 with the headline that new-business pipelines were widening and