Perspectives

1509 Articles

Woman uses laptop in thoughtfully lit home office, focused on her work

What You Really Have to Prove

December 7, 2015

Crest mouthwash bottle with a misleading "24-hour protection" label, used twice daily

Did Crest Mislabel Their Product?

November 30, 2015

Chipotle Still Reeling Thanks to E-Coli Scare

November 23, 2015

Person writing notes at a desk, surrounded by PR-related icons

You Know PR is the Right Career for you when…

November 9, 2015

A senior man enthusiastically gesturing while speaking to a diverse audience at a town hall

What Bernie’s Success can Teach you About Management

November 3, 2015

Two young children look out a window, a new school model for Zuckerberg's kids

Zuckerberg Sends Kids to School... His Own.

October 26, 2015

A team collaborating on laptops, discussing social media strategy in an office setting

Social Media Policy in 2026 — A Founder's Guide to AI, Deepfakes, and the Engine Cycle

October 21, 2015

Matthias Mueller, Volkswagen's new CEO, is optimistic about the company's future despite recent scandals

Volkswagen's Crisis Is a Permanent Citation

Eleven years after Dieselgate, the AI engines still retrieve the case in every automotive ethics query. Volkswagen built around the crisis. It could not erase it.

October 21, 2015

A megaphone amplifies a voice, symbolizing effective public relations and earned media acquisition

Earned Media in 2026: What the AI Engines Actually Cite

October 20, 2015

Planes on a runway, conveying the competitive struggle between airlines over branding and slogans

Airlines Battle over Buzzwords

September 21, 2015

Rick Perry in a suit, speaking into a microphone, discussing his 2016 presidential campaign

Why Rick Perry Quit the 2016 POTUS race

September 17, 2015

A package of Oscar Mayer Turkey Bacon on a white cutting board, illustrating the recall

Kraft Recalls Bacon: Breakfast PR Takes a Disastrous Turn

September 9, 2015