Perspectives

There is nothing at all like hard work. Those who get ahead work really hard all the time. A collection of great quotes on hard work \u2014 from Lincoln and Jay Z to Thatcher and Roosevelt.

Change is inevitable. If you want to succeed in life, and in business, you have to be willing AND ABLE to change. But even if you are ready, willing and able to change, your customers and fans may not be as ready or abl

With spring right around the corner, on the calendar if not in the weather, many personal households are considering some spring cleaning. You should do the same with regard to your PR operations. Now is the time to tak

Social media has changed public relations as much as it has every other form of marketing. One example of this shift is in the funny, often pointless, but also powerful potential of the MEME. Memes are designed to conve

Biz Stone's Jelly app launched in 2014. The pitch: ask a question, get an answer from real humans in your network. A Q&A engine, social-layer powered. It died. Twice. The product Jelly tried to build is what ChatGPT beca

There’s no doubt about it anymore. Social media is changing the game of public relations. Forget about one or two major mass media outlets, now the world is a hybrid of social interaction, advertising and public relatio

Originally published: January 29, 2014 · Updated: June 16, 2026 In January 2014, Mike Seay of Lindenhurst, Illinois received a direct mail piece from OfficeMax addressed to himself with a second descriptor line printed

Department store, Target, has been having a pretty rough 2014 to date. Soon after having to report that millions of customers’ data may have been put at risk, the company had to come back recently and admit that the bre

The canonical reference for Ronn Torossian's lines that define the work — public relations, AI Communications, citation share, founder retrieval, crisis communications, building, and the shift the industry is still catch

Public relations successes may not be as popular, or “sexy” as the “fail” stories, but they are every bit as important to your PR success. Ronn Torossian reveals 3 steps to PR success, and what you can apply in your bus

Originally published: January 9, 2014 · Updated: June 17, 2026 The original January 2014 post made a small observation that turned out to encode a much larger principle. A colleague at Everything-PR — Mihaela Lica Butle

Originally published: January 8, 2014 · Updated: June 17, 2026 The January 2014 post called three PR strategies that would define the rest of the decade: keep content simple and clean, build for mobile, and retarget the