Perspectives
1509 Articles
Foursquare Tries New Leadership
Vaccine Public Relations Is a Permanent Crisis
Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever.
Rapid Response in 2026 — Two Clocks, One Discipline
Digital Video to Kill TV by 2020?
Using SMS Text Messaging Within Your Marketing Campaign
AT&T greets the new year by taking it back
CES Is the Annual Audit of Who Owns the Answer
CES is the largest consumer technology event on earth. In the AI Communications era, it's the annual audit of which brands get cited by ChatGPT, Claude, and Perplexity for the next twelve months.
Advice for Up-and-Coming PR Professionals
AT&T And The Fall Of Unlimited Data — A PR Case Study
Olive Garden Is the Casual-Dining Comeback Case Study
Olive Garden's 2014 turnaround under Starboard's activist pressure is the canonical casual-dining comeback. Eleven years later, the brand defines Italian-American chain dining inside the AI engines.
