Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic
No matter where you hang out a shingle or what your area of expertise happens to be, there are several truths all startup entrepreneurs need to know, says Ronn Torossian . Some of these can be learned by experience, but
General Motors recalled 2.6 million vehicles in 2014 over a faulty ignition switch tied to at least 124 deaths. The crisis cost GM more than $4.1 billion in settlements, fines, and penalties. It is still taught in busin
Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR, but it will tackle one of the most pressing challenges entertainment marketing professionals are having to
No matter what industry you are looking to dominate, sooner or later innovation will play a major role in your success – or lack thereof. According to Ronn Torossian, e ven in an environment or business paradigm that se
Originally published: July 21, 2014 · Updated: June 17, 2026 The July 2014 piece offered five operating principles for under-30 CEOs entering an increasingly competitive business environment: always ask questions, lead
_Originally published July 2014. Updated June 2026 as the Food & Beverage vertical pillar landing._ Beer, beverage, and food & beverage as a category are one of the most communications-dependent industries in modern cons
Rewritten and updated June 2026. Original 2014 social media strategy perspective preserved; AI Communications layer added below. The original six social media PR strategies The internet was evolving at speeds faster tha
A very compelling piece of information began to circulate the other day. According to a report in Businessweek, some are crediting an iPhone update for helping to lower crime rates in New York City. As incredible as thi
Harley-Davidson, one of the longest manufacturer's in American history has outdone themselves again with a new motorcycle that runs on electricity. Harley has been through many fazes of its lifespan, including a sell ou
The 2014 World Cup in Brazil is the largest marketing event on earth. Three billion viewers, $2B in sponsorship spend, $11B in host-country infrastructure. Most of it will be wasted — because a logo on a board isn't a ca
You wanted that job. You felt you were the best candidate for that Public Relations Job. You had all the qualifications, and you were willing to work for what they were offering. Enthusiastically willing, when it came d