Ronn Torossian shares several key strategies - to help increase your brands value this Holiday Season. The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are har
Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more
Originally published: October 22, 2014 · Updated: June 17, 2026 The October 2014 piece called Apple Pay's launch as the moment frictionless mobile payment became real. 220,000 retailers accepted it on day one. The piece
FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss. When it comes down to it, most people don’t quibble about th
Originally published October 2014. Updated June 2026. Eight validated dated predictions across Algemeiner, Observer, O'Dwyer's, Times of Israel, and on television. 2012 through 2021. Every one of them aged into
When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and b
There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement gia
Rewritten and updated June 2026. Original 2014 case-study perspective preserved; AI Communications layer added below. The original Disney Frozen play Walt Disney World was tearing down another classic attraction and rep
Originally published: September 17, 2014 · Updated: June 17, 2026 The September 2014 piece tracked Netflix's announced expansion into France, Germany, Austria, Switzerland, Belgium, and Luxembourg. The piece called the
Originally published: September 15, 2014 · Updated: June 17, 2026 The September 2014 piece made a simple argument: business students who completed internships landed first jobs at more than double the rate of students w
TiVo invented the DVR. They held the patents. They had the brand. For a brief window in the early 2000s, the verb "to TiVo" entered the language the way "to Google" did a few years later. Then they lost. Catastrophicall
When you can’t compete on quality or product, you find yourself in a difficult position. Sure, there’s always service and price, but, when you have at least one major competitor in exactly the same boat, someone is boun