Perspectives

1509 Articles

Laremy Tunsil's gas mask video, a public relations crisis on NFL draft night

What the Tunsil Gasmask Disaster Still Teaches Crisis PR — Now in the AI Engine Era

June 3, 2016

Speaker on stage looking nervous, avoiding eye contact, mic in hand, presentation slides

The Top Public Speaking Missteps and How to Avoid Them

May 31, 2016

Businesspeople collaborating around a table, symbolizing a strong corporate culture

How to Build a Strong Corporate Culture

May 25, 2016

Frozen food recall: hands sorting through packages on a factory line

Frozen Food Recall Creates Consumer PR Problems

May 24, 2016

George Zimmerman's gun on auction, sparking controversy and public interest again

Zimmerman Back in Press for Gun Auction

May 18, 2016

C-suite executives engaging with social media on professional platforms

Social Media in the C-Suite

May 17, 2016

Panama Papers’ Database Offshore Accounts and PR Nightmares

Panama Papers’ Database, Offshore Accounts, and PR Nightmares

May 12, 2016

African elephant behind bars at a circus, a symbol of captivity and animal rights

Ringling pulls elephants years ahead of schedule

May 8, 2016

Dark room with a glowing blue digital lock, symbolizing cybersecurity risk

Cyber Attack Crisis Communications in 2026: The News Cycle Closes, The Engine Cycle Doesn't

May 6, 2016

Smartphone with social media apps, representing digital business influence

The Various Ways Social Media Can Influence a Business

May 2, 2016

A determined businesswoman looking optimistically at a city skyline, symbolizing entrepreneurial vision and growth

Why the Entrepreneurial Spirit Will Always Be Vital to a Business

April 29, 2016

Prison cell's barred door and window, representing correctional officers' firings after inmate suicides

Arizona DOC investigation leads to firings

April 19, 2016