Perspectives

1509 Articles

Three pairs of Skechers sneakers are lined up to discuss their lagging sales

Skechers PR Problem Has Lagging Sales

July 27, 2016

A collage of smiling self-made billionaires, symbolizing American entrepreneurship and success

Chris Burch, Bill Gates & America’s Inspiring Self-Made Billionaires

July 21, 2016

People using smartphones to connect and share information during an emergency

Using Social Media During a Crisis

July 13, 2016

Justin Timberlake on stage, mic in hand, after his public apology

Why Justin Timberlake Offered a Public Apology

July 7, 2016

NBA draft stage with logos, bright lights, and an empty podium

PR Winners and Losers in the NBA Draft

June 29, 2016

Rio's Olympic rings, viewed over the city skyline, symbolizing potential challenges and preparations

How Rio Should Prepare If the Olympics Flop

June 29, 2016

Dunkin' Donuts customer uses a smartphone to place a mobile order for coffee and donuts

Dunkin' Donuts App Mobile Ordering — A Brand Launch Case Study

June 29, 2016

How Inconsistent Messaging Can Kill Your Brand

June 17, 2016

Customer service agent skillfully responding to a customer's comment on a laptop screen

Responding to Viral Customers to Benefit your Brand

June 17, 2016

**Alt text:** Hands pointing at a document, symbolizing criticism of delayed FDA food safety recalls

FDA Criticized Over Recall Timeline

June 14, 2016

A diverse team of professionals collaboratively working on a digital marketing campaign

Social Media PR — A Founder's Pillar on Three Layers, Two Clocks, One Discipline

June 14, 2016

Digital marketing strategies, including social media, SEO, and email, are revolutionizing advertising

How Digital Marketing is Dominating Advertising

June 8, 2016