Perspectives

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With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Tradition

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Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are giv

Originally published: June 18, 2015 · Updated: June 17, 2026 The June 2015 post called Apple's News app launch with iOS 9 as a quiet but significant move into news aggregation. The piece read it correctly at the time: A

Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the valu

Originally published: June 16, 2015 · Updated: June 17, 2026 The June 2015 piece called the 2015 NBA and NHL Finals as the inflection moment when both leagues had a real chance to gain ground on football and baseball in

Ronn Torossian on the 2015 Hillary Clinton communications challenge — campaign-launch positioning, Clinton Foundation governance defense, and multi-decade public records.

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Ronn Torossian on the NFL cheerleaders pay disparity campaign — how named individuals, legal scaffolding, and sustained media coverage forced league reform.

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