The ongoing battle among brands today is the one raging over customer loyalty. The environment of digital marketing is shifting, and this causes competition in various forms. As more brands become aware of the importanc
Gen Z has become a focal point for many marketers seeking to connect with this up and coming generation with hefty buying power. In the most recent edition of the Piper Jaffray 38th Semi-Annual Taking Stock With Teens®
That was the message nearly 100,000 attendees at the recent Advertising Week conference heard in New York from moderator on a panel of speakers talking about creativity. The speaker went on to say that today’s customer
Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketi
Public perception may peg the public relations industry as purely focused on “spin” and hyping up clients’ reputations. While these elements are key parts of a public relations agency’s repertoire, there is much more th
Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers
It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective t
They say that good things come to those who wait. This can be a difficult concept to adhere to, particularly in an industry where information moves rapidly and consumers seem to shift their opinions seemingly instantane
Communication is a vital part of the human experience: it’s how we connect, share resources, fall in love, solve problems and build the intricate networks that make up our disparate civilizations. Being such a central p
Digital marketing presents a unique set of challenges when it comes to reaching consumers in the right way. Typically, finding innovative ways to accomplish this is the name of the game as marketing professionals seek t
The term “digital transformation” is a popular one in digital marketing, and is never far from the lips of senior executives and marketing consultants the industry over. The spectrum of adoption, however, is wide: some