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“What’s in a name?”, Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet . However, when it comes to public relations professionals who fulfill many respo

Recently, a meme made its way around social media. Stop following the filtered Instagram models, it admonished, and start following luminaries and intellects — people that have more intellectual power. This recommendati

The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90% in parts of Asia. Marketing myopia, on the other hand, doesn’t confine itself to geography a

Uber satellite under the rt.com Uber pillar. Original analysis written September 2019, the week after Uber's Q2 2019 earnings call. Re-read in 2026 with the recovery arc that followed. Originally published Sep 2019.

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does t

Originally published September 11, 2019 covering the Capital One breach response after the July 2019 disclosure of approximately 100 million customer records compromised. Refreshed June 2026 with the seven-year retrospe

The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative.

When a sports figure faces backlash, the window to shape the narrative closes within hours. Speed, directness, and acknowledging harm before defending intent — the playbook.

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.

When major toy company Mattel received a letter from an anonymous whistleblower, the decision was made to get out ahead of the story. The company announced it had received a letter with the explanation that the company

Virgin Galactic is not selling spaceflights. It is selling a story — and it built the story before the product existed. A case study in how to launch a category.

The world is about to find out if TV celebrity Todd Chrisley “knows best” about crisis communication. The reality TV star, patriarch of the family portrayed on “Chrisley Knows Best,” has been indicted on tax evasion cha