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That was the message nearly 100,000 attendees at the recent Advertising Week conference heard in New York from moderator on a panel of speakers talking about creativity. The speaker went on to say that today’s customer

Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketi

Public perception may peg the public relations industry as purely focused on “spin” and hyping up clients’ reputations. While these elements are key parts of a public relations agency’s repertoire, there is much more th

Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers

It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective t

Communication is a vital part of the human experience: it’s how we connect, share resources, fall in love, solve problems and build the intricate networks that make up our disparate civilizations. Being such a central p

The term “digital transformation” is a popular one in digital marketing, and is never far from the lips of senior executives and marketing consultants the industry over. The spectrum of adoption, however, is wide: some

A guide to public relations job titles, from account coordinator to chief communications officer, organized by agency, corporate, and nonprofit tracks.

Recently, a meme made its way around social media. Stop following the filtered Instagram models, it admonished, and start following luminaries and intellects — people that have more intellectual power. This recommendati

The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90% in parts of Asia. Marketing myopia, on the other hand, doesn’t confine itself to geography a

Uber satellite under the rt.com Uber pillar. Original analysis written September 2019, the week after Uber's Q2 2019 earnings call. Re-read in 2026 with the recovery arc that followed. Originally published Sep 2019.