Perspectives

1433 Articles
A spotlight shines on an empty stage, symbolizing the end of an American Idol era

American Idol Signs Off for the Final Time

American Idol is done, and there is no doubt the program changed the way we do TV in modern America. Back in 2002, the reality TV craze was just gaining real steam, but Fox has something new and exciting up its sleeve. A

Person sketching design mock-ups on a tablet, transforming hobby into business

Can you really transform your hobby into a business?

It’s a dream of just about everyone who has yet to find a way to make it happen: how can I put my hobby on a paying basis? More to the point, how can I turn my passion into my profession? You can, but you have to be pre

Child holds cup of discolored water, symbolizing Flint's ongoing water crisis

Flint crisis has national PR ramifications

When people are faced with bad news, even if they are not at all impacted, doubt can set in. That doubt grows, unaided, like a nefarious seed, creating PR issues for groups and organizations completely unrelated to the

Barilla pasta dishes being served, emphasizing pasta as a healthy Mediterranean diet option

Barilla pushing pasta as a healthy alternative

<img class="aligncenter size-full wp-image-2785" src="content/2016/03/barilla.jpg" alt="barilla" width="1809" height="846" /> Pasta is good for you. That’s the mes

Maricopa County's iPhone ban reflects the political fallout of the Apple-FBI privacy debate

Maricopa County says no more iPhones

<img class="aligncenter size-full wp-image-2774" src="content/2016/02/Maricopa-County-iphone.jpg" alt="Maricopa County iphone" width="780" height="438" /> If you w

Harper Lee, author photo, 1960s with typewriter, a literary figure

Harper Lee and the PR of legacy

Harper Lee wrote one book and became a national treasure. “To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in pr

Empty Macy's store front in a deserted mall corridor, signaling retail decline

Does Macy’s closing signal the end of malls?

These days most department stores are hemorrhaging cash. Macy’s was supposed to be one of the big holdouts. Strong, while JC Penney’s and Sears suffered (some by self-inflicted wounds) Macy’s stood strong on the strength

Protecting yourself from mosquitoes while traveling to Zika-prone regions

Flying into Zika…or not

The Zika virus has become a regional epidemic in certain destinations all over the world. Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines

Two friends laughing and chatting during a Super Bowl party commercial break

Communications Strategies to Bypass the Super Bowl

It's the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just to watch the