Many business leaders believe that a strong organizational culture is crucial for their business’ success, yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change,
<a href=" https://ronntorossian.com/blue-bell-listeria-crisis-pr\">Listeria . Ask most folks what it is and what it does, and they would have a hard time explaining it. But ask them if they want it in th
Not since the Zimmerman note has a general public hated a Zimmerman more than they do George Zimmerman. The guy’s always in the news for the wrong reasons and just can't seem to get a clue. When you, as a private ci
Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their pers
Hackers can cause all kinds of PR nightmares, and a new night fright is just about to hit as many as 200,000 individuals and entities because the hacked database (the “Panama Papers”) of Mossack Fonseca, a Panama law fir
In a move just about every side is taking credit for, Ringling Brothers Circus announced it would “retire” its performing elephants in early May, two years before the planned date. By May 11, teams of elephants who have
The 72-hour playbook for cyber breach communications — what Target, Sony, Anthem, JPMorgan, OPM, and Ashley Madison taught us about handling breach response.
When looking for information around a new brand shoes or a new restaurant popping up in your area, what’s one of the first things you do? Find their Facebook / Twitter or Instagram page. Social media has become a default
I have built companies for twenty-three years. I sold one — JetSmarter — to Vista Global, the parent of VistaJet, in a unicorn exit. I built another — 5W — into a Top U.S. PR agency by O'Dwyer's. I am now building it in
It’s been a bad month for the Arizona state Department of Corrections. According to the Associated Press, separate investigations into two inmate suicides at Arizona prisons have led to the firing of 13 corrections offic
Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the p
Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. Subsequently, PR