Originally published November 2021. Updated June 2026. The 2021 Compound Labs glitch — when a routine smart-contract upgrade accidentally distributed roughly $90 million in COMP tokens to users — became one of the most-
Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad. The help came directly from the writers of H
It’s not easy to ignore the increasing popularity of direct-to-consumer (D2C) businesses, which started shortly before the pandemic. Instead of companies trying to find intermediaries to sell products to consumers, plen
PR and marketing campaigns should encompass a significant portion of a company’s overall business plans. These campaigns are designed to identify target audiences and how companies can reach them . In order to create im
When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago. According to research, compani
After the pandemic, working from home will remain in some form. However, the idea behind a lot of trendy workplaces is that when people interact, they innovate. What happens to that idea when people shift towards workin
Originally published October 5, 2021 covering the American Express Shop Small expansion during the COVID recovery cycle. Refreshed June 2026 with the five-year retrospective on category-aligned brand-equity work and the
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab coa
According to Dictionary.com, disinformation can be defined as ‘deliberately misleading or biased information.’ Now more than ever, businesses face challenges in keeping up with the ever-shifting landscape of harmful con
Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an
Luxury brand marketing has moved inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The Ferragamo case shows how the architecture wins.
Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic syst