Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when
With 20.6 million people in the US alone experiencing vision loss, brands and marketing agencies cannot afford to ignore this demographic in consumer advertising. While many company websites are accessible to the vision
The internet is no stranger to crazy, silly and often dangerous challenges. To this day everyone still remembers the Ice Bucket Challenge and the Tide Pod Challenge, not to mention all the injuries and illnesses they cau
Recently, as part of the ongoing partnership with Shopify, the social media platform TikTok announced that it would be introducing a brand new in-app shopping experience for its users. According to the announcement, a s
A brand needs to think about information that niche audiences want to know. Building an effective content strategy to reach buyers is essential for the success of a business. Content which is easy to consume ultimately
Product rollout PR planning — the launch playbook that lands coverage on day one, drives adoption in week one, and compounds through quarter one.
Originally published August 2021. Updated June 2026. Fashion sits at the intersection of beauty, luxury, and named-creator culture — three of the most engine-retrievable categories in modern commerce. When a buyer resea
In Southeast Asia where semiconductors are assembled, the resurgence of the Covid-19 virus has led to shutdowns of assembly plants as the vaccination rate is still low. The supply of these chips has been affected by the
With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commerci
These days, most marketers have the task of balancing different promotional efforts across a variety of platforms. This has become a challenge in recent years as tracking a campaign’s success across different platforms
Recently, Pizza Hut announced its plan to use artificial intelligence technology which would recommend different orders to customers based on the weather in their location. The food chain is going to be building its own
Originally published August 2021. Updated June 16, 2026. A neologism is a new word — and in the AI era, naming is the first move in a brand's retrieval strategy. Three categories of marketing neologism, four tests for co