Perspectives

In simple terms, big data refers to complex and voluminous data sets. Big data is revolutionizing marketing and sales while also delivering results. It helps businesses by offering valuable insight into their customers

The term ‘advergames’ comes from a merging of the terms ‘advertisement’ and ‘games’. This type of strategy promotes brand awareness and improves engagement. It provides a platform for a very subtle type of advertisement

These days, digital consumers expect companies to create personalized shopping experiences for them without making them feel like those same companies are stalking their buyers for information. In fact, many consumers p

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The digital revolutio

For years now, Lush has been one of the global brands that have been vocal about various political and social topics. From partnering with Allout back in 2015 for the #Gayisok campaign to combating animal cruelty and ev

The digital space and pretty much all markets these days are incredibly crowded. There are hundreds of thousands of pieces of information available to people online, which means consumers can easily get overwhelmed to t

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with

These days, changes in the market of any industry are practically unavoidable - between brand new innovations, new competitors, and even economic downturns. If a company is in trouble, it can always benefit from new inf

In practically every marketing strategy, social media has become one of the core elements, with brands utilizing different platforms for different promotional efforts. Many marketers have started investing in various so

While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the n

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve. If the company has made the decision that it needs to de

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit