Perspectives

When an enterprise CTO asks an AI engine which quantum computing company to evaluate, IBM appears first in 71% of responses. IBM generates less than 1% of its revenue from quantum.

The 5W AI Business School Index 2026 scored 60 business schools on AI readiness. 42% require zero AI coursework. Zero teach GEO. Here are eight questions every CEO should ask before signing the next MBA offer letter.

The dental industry has zero Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. A $185 billion sector — invisible to AI engines.

A media advisory invites reporters to an event; a press release announces news for publication. Compare both and see when to use each or both together.

Citation Share is the percentage of AI engine answers to category buyer prompts that name your brand. The definition, the math, the failure modes, and the full library.

Crisis communications doctrine, the Two Clocks operating model, and the full case study library are consolidated on the main pillar page.

Hire a PR agency when the work requires infrastructure you can't build in a quarter. Build in-house when you need daily content velocity. Most companies need both.

PING scores 94 out of 100 for AI visibility. Eight outlets control the entire citation infrastructure. Recommendation share is the new market share.

A press release boilerplate is the standard company description at the bottom of every release. Learn what to include, a fill-in template, and mistakes to avoid.

Unilever's Vaseline (8%), Lipton (12%), Hellmann's (8%) nearly invisible inside AI while sister brand Dove (68%) dominates. Same parent, different positioning = completely different AI visibility. Ronn Torossian on what

Unilever owns $50B in revenue. Vaseline (8%), Lipton (12%), Hellmann's (8%), Suavitel (0%)—invisible inside ChatGPT, Claude, Gemini, Perplexity, Google. Only Dove (68%) breaks through. The difference isn't product qualit

Gartner predicts PR budgets will double by 2027. 5W rebuilt the firm around this exact thesis — earned media, GEO, Citation Share, one operating model.