The PR News Hub — a weekly briefing on agency moves, funding rounds, crisis cases, and AI Communications shifts. Published every Tuesday at 1 PM EST on Everything-PR.
A PR firm in 2026 does two jobs — earn media coverage and engineer AI citation. Here's how to choose a firm that operates in the era you're actually in.
A plain-language checklist PR teams can run before publishing: source citations, structured answers, schema markup, and AI bot crawlability for GEO citation.
HARO shut down and returned as Connectively, now flooded with low-quality AI pitches. Here are the real alternatives that still earn press coverage.
ChatGPT Search doesn't rank pages like Google does. Learn how it selects and cites sources, and what PR and communications teams should do about it.
A media relations strategy for busier reporters: research first, personalize the pitch, respect embargoes, and build relationships between news cycles.
PR measurement, from a founder who has watched agencies sell volume for a decade. The seven KPIs that matter, and how to pick three to five.
Spokesperson training from a 23-year practitioner: the message-and-bridge technique, a drill checklist, and how to handle the question with no good answer.
Home Depot and Lowe's own 30% of AI citation share in home services. Ronn Torossian on why the other 70% is open ground — and how challengers win the specific query.
Google AI Mode is not AI Overviews. Learn how it works, how it differs from classic search, and the optimization checklist that fits both.
Elbit in Roanoke. IAI in Herndon. Sabra in Chesterfield. 119 Israeli-founded companies. $2.3 billion. The defense corridor documented.