Crisis-communications satellite of the For Immediate Release series. Originally written in 2011. Re-read in the AI Communications era. Originally published Feb 2012. Updated Jun 2026. Crisis is the highest-leverage work
Ronn Torossian on Jeremy Lin and Linsanity — eleven games at MSG, the identity-intersection brand moment, and why anchor events define multi-year brand arcs.
Social Media Week was the conference of the early 2010s. Every agency sent people. Every brand sent people. Looking back from the AI Communications era, the lessons compound — and the ones still selling 2012 social-only
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Operator how-to spoke under the Crisis Communications doctrine pillar . Named case studies live on the Crisis Communications Case St
Originally published February 20, 2012 in the middle of the Linsanity run. Refreshed June 2026 with the engine-cycle layer. Fourteen years ago this month I wrote about Jeremy Lin in real time. The piece sat on a Tuesday
Digital media such as twitter, Facebook, etc. offers a tremendous amount of opportunity – as well as a tremendous amount of risk. With instant exposure, some utilize the exposure to their advantage and others fail misera
Ronn Torossian on Madonna — four decades of reinvention, controlled controversy as strategy, and the discipline that built one of entertainment's most studied PR cases.
I am a student of Public Relations and Marketing in Scotland, day in and day out I work with Scottish issues and I am heavily involved in the political scene in Scotland – however something I can’t escape is the brand of
A few notes on some of the most successful and interesting people I have crossed paths with in business — Elie Hirschfeld, Mark Birnbaum, Michael Malik, and more.
Originally published January 2012. Updated June 2026. Ten PR tips for success — from a 22-year operator. I first published this list in 2012, around the launch of For Immediate Release . Fourteen years later, eight of t
Rewritten and updated June 2026. Original 2012 perspective preserved; AI Communications layer added below. The original Carnival Cruise Lines crisis Amidst the unfolding story of Carnival Corporation — the US-based pare
Originally published January 2012. Updated June 2026. Insurance PR is the discipline of managing carrier reputation, claims-handling communications, and crisis response in a category where reputational damage is now a c