The NFL draft is upon us with lots of decisions to be made by players and teams. A lot of fans are trying to predict what is going to happen but sometimes it's just not possible. Many of you like to place bets on these d
Originally published: April 25, 2012 · Updated: June 16, 2026 The original April 2012 post argued that Goldman Sachs was running an institutional crisis it was structurally not equipped to handle. The triggers in that w
Originally published April 2012. Fully rewritten June 16, 2026 for the AI Communications era. Ten living communicators who actually move opinion, shape culture, and shift markets — most of them named principals I have wr
Ze’ev Jabotinsky , a great Jewish leader had the following great quote: “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instruc
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Strategic playbook spoke under the Crisis Communications doctrine pillar . Named case studies live on the Crisis Communications Case
Excerpt from For Immediate Release Chapter 6 — the 24/7 rolling press conference, everyone is in PR now, and why getting out in front matters more than ever.
Book excerpt from For Immediate Release Chapter 5 — the Tourneau vs. Wempe case study on authenticity, brand voice, and why language is identity.
Originally published March 2012. Updated June 2026. Landing an op-ed in The New York Times in 2012 was the closest thing public relations had to a coronation. Halley's Comet, as the original 2012 piece on this URL p
The premise of the question is dated. The substance of it isn't. The framing — liberal agency, conservative agency, can one spin for the other — assumed an industry that doesn't exist anymore. Most modern agencies work a
Originally published: March 13, 2012 · Updated: June 16, 2026 The March 2012 post stacked three quick cases against a single thesis: good PR cannot fix a bad product. The receipts in 2012 were Atlantic City's struggling
So, following an earlier article I wrote about the definition of Public Relations, Keith Trivitt, Associate Director of the Public Relations Society of America (PRSA) wrote that after all of PRSA’s work on the definition
U.S. News & World Report in their first-ever edition of Best Jobs said (this year) that Public Relations is one of the best jobs one can have and that the “profession should see significant growth over the next decad