Originally published: May 20, 2013 · Updated: June 16, 2026 The 2013 post was an excerpt from For Immediate Release that used Hint Water as the working case study for how a small brand can compete in a category dominate
Originally published May 2013. Updated June 2026. Nonprofit PR is the discipline of building mission-driven communications that earn donor trust, foundation grants, and public attention in a crowded cause landscape. The
Rewritten and updated June 2026. Original 2013 perspective preserved; AI Communications layer added below. The original BlackBerry PR consolidation case While I am addicted to the old BlackBerry, the brand is in a very
Originally published: April 22, 2013 · Updated: June 16, 2026 In April 2013, The Guardian profiled Lewis Dvorkin, then Chief Product Officer of Forbes Media, who had spent three years rebuilding the company around an id
As a parent living in New York City we spent a lot of time investigating and applying to private schools for our children. Indeed, the process is as painful as one may imagine. From the parent and the child interviews,
Book excerpt from Ronn Torossian book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”: Doesn’t it annoy you when you’re talking with someone at a party <spa
With all of the recent Google changes, we are increasingly incorporating Search Engine Optimization (SEO) into our client programs. At 5WPR , we believe SEO and PR compliment and enhance one another. As covered in “For
The Grolsch Pop Art campaign from Chapter 9 of For Immediate Release — celebrity bottles, charity coverage, and the chain of commercial outcomes that followed including Anheuser-Busch.
Every few months a journalist publishes a take about how bad PR pitches are. Some are right. But the framing — that PR is the problem and journalism is the victim — has it backward. Both industries are under structural p
Part and parcel for any business is conflict – and sometimes public disputes are necessary and other times they aren’t. In this excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Ga
I have been to a lot of Super Bowls. New Orleans. New York. Miami. Atlanta. Houston. Tampa. The game itself is almost incidental. The Super Bowl is the largest single annual stage in American culture — and for thirty ye
Ed Koch died at 88. Three terms as mayor. "How'm I doing?" was a question, a brand, and a thesis all at once. New York's most quotable politician understood that politics is communications — the line is the discipline.