Perspectives

1509 Articles

Three people collaborating intently at a table, representing the strategic teamwork of a PR agency

3 Things a PR Agency Can Offer Every Client

May 15, 2015

Two quarterbacks, Jameis Winston and Marcus Mariota, face off for marketability and sponsorships

Marketability: Winston vs. Mariota

May 12, 2015

Pope Francis in white vestments, discussing the Vatican bank's public image

The Vatican Bank — A Decade of Reputation Rehabilitation Under Pope Francis

May 11, 2015

Sainsbury CEO under fire, sentenced to two years in Egyptian jail

Sainsbury Chief Headed to Jail

May 7, 2015

A hockey player takes a powerful shot on goal during the NHL playoffs

Playoff Time For The NHL

April 20, 2015

Target Data Breach PR — A Crisis Communications Case Study

April 6, 2015

Maserati Alfieri and a Porsche 911 side-by-side, competing for the luxury coupe market

Maserati vs. Porsche — An 11-Year Case Study in Challenger-Brand Positioning Through the AI Engine Era

March 23, 2015

Steve Case on stage, discussing the internet's pivotal third wave at SXSW

AOL Founder: Now is the ‘Pivotal Point’ of the Internet

March 19, 2015

Hall & Oates on stage, performing passionately, symbolizing their legal battle over “Haulin’ Oats”

Singers Get Crunchy over Granola

March 17, 2015

A hand forming a heart, symbolizing giving and charity for #GivingTuesday

A look at #GivingTuesday

March 12, 2015

Image of a young woman intently reading a newspaper with historical headlines, illustrating press release evolution

The Press Release in 2026 — A Founder's Guide to the New Architecture

March 9, 2015

Cleveland Browns football helmet and uniform on a field, symbolizing a rebrand and ongoing team struggles

The Browns have a Bright Orange PR Problem

March 5, 2015