Originally published: December 9, 2010 · Updated: June 16, 2026 I wrote a day-in-the-life post in December 2010 describing one week at 5W. Holiday e-commerce strategy sessions. A Soho House lunch with a former client. T
Originally published: December 9, 2010 · Updated: June 16, 2026 I lost a client in December 2010 and wrote about being relieved. The setup: 5W had been hired by the international headquarters of a major global brand. Th
Originally published: December 1, 2010 · Updated: June 16, 2026 The International Public Relations Association published this piece in December 2010 as a member byline. The original headline: PR was reinventing itself f
Originally published: October 25, 2010 · Updated: June 16, 2026 In October 2010 the PR industry was running through a wave of holding-company acquisitions of independent firms. The thesis at the time: M&A activity p
Reputation used to be a search results page. In 2010 — when this page was first published — online reputation management was a battle for the first ten Google links someone saw when they typed your name. Push the bad re
Originally published September 21, 2010. Updated June 2026. This is the day-in-the-life founder piece I published in 2010 — a snapshot of what running 5W meant on the operating floor of a growing agency. The original is
Originally published: September 9, 2010 · Updated: June 16, 2026 The Labor Day 2010 economic data was bad. U.S. unemployment was stuck above 9.5 percent. Consumer confidence had dropped to a six-month low. Small busines
Originally published: June 25, 2010 · Updated: June 16, 2026 The June 2010 piece argued that the venture capital industry was thawing after the 2008 freeze and that startups raising in the new cycle needed to plant PR s
Originally published: June 17, 2010 · Updated: June 16, 2026 The 2010 version of this piece argued that positive thinking — sometimes mocked as a Barnes & Noble self-help category — is an operational discipline for
Originally published: June 8, 2010 · Updated: June 16, 2026 Two things happened in the first week of June 2010 that the original piece argued would reshape how PR worked. On June 7, AT&T retired its unlimited iPhone
Originally published: June 7, 2010 · Updated: June 16, 2026 The 2010 version of this piece was a short rant about marketing-budget allocation. Five examples I had run into in the prior twelve months: A client who spent
Originally published: May 13, 2010 · Updated: June 16, 2026 The May 2010 post described one of the CEO breakfasts I had been hosting at the 5W offices in midtown Manhattan since the mid-2000s. Twenty-two founders and se