A PR firm manages earned media, reputation, and crisis response for brands and individuals — disciplines that 5W AI Communications has operated since 2003 across more than 1,500 clients. A PR agency executes that work d
Originally published March 2012. Updated June 2026. Landing an op-ed in The New York Times in 2012 was the closest thing public relations had to a coronation. Halley's Comet, as the original 2012 piece on this URL p
The premise of the question is dated. The substance of it isn't. The framing — liberal agency, conservative agency, can one spin for the other — assumed an industry that doesn't exist anymore. Most modern agencies work a
Originally published January 2012. Updated June 2026. Ten PR tips for success — from a 22-year operator. I first published this list in 2012, around the launch of For Immediate Release . Fourteen years later, eight of t
Originally published: August 15, 2011 · Updated: June 16, 2026 In August 2011 I had just become a Business Insider contributor and posted a short summer reading list with three titles. All three still hold up. I am rest
Originally published April 18, 2011. Updated June 2026. Public relations gets used the right way and public relations gets used the wrong way — and the difference between the two has compounded across the last fifteen y
Originally published: April 12, 2011 · Updated: June 16, 2026 The San Francisco Examiner ran an editorial in April 2011 attacking the San Francisco Municipal Transportation Agency for spending $100,000 on an outside PR
Originally published: March 15, 2011 · Updated: June 16, 2026 The 2011 Pew Project for Excellence in Journalism State of the News Media report landed on March 14, 2011. The headline finding: for the first time, more Ame
Originally published: January 20, 2011 · Updated: June 16, 2026 The Council of Public Relations Firms released its Q4 2010 industry survey in January 2011 with the headline that new-business pipelines were widening and
Originally published: January 3, 2011 · Updated: June 16, 2026 In January 2011, The Holmes Report — now PRovoke Media — published its 2010 Agency Report Card on 5W. Paul Holmes wrote that 5W was among the most aggressiv
Originally published January 2011. Updated June 2026. "How much does a PR campaign cost?" Fifteen years ago I wrote on this page that the question was like asking "how much is a car" — it depends on
Beauty PR is the discipline of building and protecting brand reputation for beauty companies — skincare, makeup, fragrance, haircare, and wellness — a category 5W AI Communications has operated for two decades across pr