Social Media Public Relations Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations,
<img class="aligncenter size-large wp-image-4167" src="content/2018/12/lululemon-1024x683.jpg" alt="lululemon" width="780" height="520" /> <span style="fon
There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive trans
As we have seen in the past couple of years, fake news has become a major problem. In many circumstances, the 24/7 media cycle combined with multiple channels for the public to share information and news has led to the
<img class="aligncenter size-large wp-image-4160" src="content/2018/12/payless-pr-1024x576.jpg" alt="payless pr" width="780" height="439" /> <span style="f
In recent years, fast food brands have been frantically jockeying for position in a consumer market that is showing more of a taste for tacos and “fast casual” dining, in lieu of fast food burgers and fries. Wendy’s has
If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in market
Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table. Diversity
For two years, the most popular, and one of the most profitable, programs on television suffered an ongoing consumer PR crisis. The NFL just couldn’t seem to get out of its own way. From Roger Goodell being booed during
What do you do when your brand is directly associated with unimaginable horror? Some wounds don't heal, and some stigmas are not easy to wash away, but, sometimes, it’s still the moral thing to do to make an effort to t
Strong and effective teams are usually the driving force behind a successful company. It has been shown time and again that when team member support each other and work cooperatively, they perform better than groups whe
If you ask a marketing professiona l what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously,