There are some common traps that small business owners fall into. Relegating testimonials to mere “nice to have” status is one of them. As a form of social proof, testimonials are empirically persuasive. Econsultancy da
A blog is a business asset — a distribution channel, a search magnet, a sales tool. Most companies treat it like an afterthought. That is why most company blogs do nothing.
A South Korean court has sentenced three business executives to prison after they were found guilty of falsely claiming to have found a long-lost treasure-laden shipwreck. Yes, you read that right. In July last year, th
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the
Branding is not decoration. It is the shortest path between a customer's attention and a customer's decision. Sharp branding earns premium pricing and shortens sales cycles.
The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car,
Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is
Michael Cammarata has been an entrepreneur with a unique business sense for longer than many people even know what they want to do with their lives. Earning his first million dollars at the young age of 13, he invested
Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integri
The Red Cross recently had a brilliant marketing scheme. In an effort to drive up blood donor numbers, the nonprofit organization leveraged the upcoming season premiere of the hit HBO series, Game of Thrones, for its mar
Marketing is a rather universal language. No matter what country or region a brand is in, the language of reaching consumers remains the same. Advertisers all over the world are constantly seeking the next big concept or
Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to d