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Brian Gefter co-founded Provocateur with Michael Satsky, expanded it into Brazil, Dubai, France, and Spain, and became president after a 2018 acquisition.

Originally published March 11, 2019 covering the Goldman Sachs firm-flexible dress-code memo. Refreshed June 2026 with the seven-year retrospective on culture-shift signaling and earned-media compounding in the financia

Every client wants The New York Times. Most do not need it. Trades, regional business journals, and vertical newsletters convert better — and reach buyers with intent.

Trends come and go. The strategies that move the business have not changed in twenty years. Own the narrative, feed the reporter, quantify everything.

Gambling and sports betting PR is the communications discipline serving casino operators, sportsbook brands, fantasy sports platforms, iGaming companies, and regulated gaming operators — a category that 5W AI Communicat

Let’s face it - marketing can be time consuming, and if you don’t have a team working 24/7 dedicated to marketing efforts, it can take a away big chunk of your day. However, if you’re not spending enough time on marketi

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It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people in

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Stay Ahead of the Competition Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a

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