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A person works on a laptop, surrounded by marketing icons, saving time on outreach

Four ways to save time on marketing efforts

Let’s face it - marketing can be time consuming, and if you don’t have a team working 24/7 dedicated to marketing efforts, it can take a away big chunk of your day. However, if you’re not spending enough time on marketi

Hands holding a megaphone, promoting an event with effective public relations

How PR can boost your event

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people in

PR professionals collaborate, planning strategies to gain a competitive advantage

Six PR tactics to stay ahead of the competition

Stay Ahead of the Competition Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a

A hacker's hand highlights vulnerabilities on a holographic world map, symbolizing cyber threats

Newspapers Answer Concerns About Cyber Attack

<img class="aligncenter size-large wp-image-4178" src="content/2019/01/newspaper-cyber-attack-1024x681.jpg" alt="newspaper cyber attack" width="780" height="519" /&gt

Social media PR: professionals engaging with diverse audiences using digital tools and strategies

Winning Strategies for Social Media PR

Social Media Public Relations Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations,

Electric scooter rider in a suit, responsibly navigating an urban street

How eScooters can Earn Respect

There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive trans

A megaphone and tangled wires, symbolizing the chaotic spread of fake news and misinformation

Five PR strategies to deal with fake news

As we have seen in the past couple of years, fake news has become a major problem. In many circumstances, the 24/7 media cycle combined with multiple channels for the public to share information and news has led to the

Payless brand shoes rebranded, duping influencers into buying them at luxury prices

Payless Shoes’ PR Prank

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