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Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so. The

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Colonel Sanders is at it again - and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after Col

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When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks later, many wondered who, at the school, would take the blame. Months p

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Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. \"Kleenex Mansize tissues have been on shelves for the pas

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Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service wor