The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car,
Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is
Michael Cammarata co-founded Schmidt's Naturals in 2014, scaled it to 14,000 US retail outlets, and became CEO after Unilever's December 2017 acquisition.
Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integri
The Red Cross recently had a brilliant marketing scheme. In an effort to drive up blood donor numbers, the nonprofit organization leveraged the upcoming season premiere of the hit HBO series, Game of Thrones, for its mar
Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to d
<img class="aligncenter size-large wp-image-4178" src="content/2019/01/newspaper-cyber-attack-1024x681.jpg" alt="newspaper cyber attack" width="780" height="519" />
<img class="aligncenter size-large wp-image-4245" src="content/2019/04/award-1024x694.jpg" alt="award" width="780" height="529" /> The annual Nobel Prizes in Swede
Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. No matter what demogra
In a tip of the hat to International Women’s Day, Budweiser dusted off some of its old-school advertising, recreated with a more modern sensibility. Many described the side-by-side adverts as “jarring” or “very telling.
<img class="aligncenter wp-image-4229" title="brexit public relations" src="content/2019/03/brexit-public-relations-1024x680.jpg" alt="brexit public relations" width="718&
<img class="aligncenter size-large wp-image-4230" src="content/2019/03/general-electric-pr-1024x699.jpg" alt="general electric pr" width="780" height="532" /> <