If there is anyone who can lay claim to the title “ultimate male opera singer” apart from Luciano Pavarotti, that may well be Placido Domingo. One of the most powerful brands in international opera for decades, Domingo
Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology. For those who find themselves employed by an industry that relies on technology for most of its functionality (thin
One of the hottest and most divisive news stories coming out of the far east this past week was the ongoing “pro-democracy demonstrations” in Hong Kong. Waves and waves of people, mostly students, are out in the streets
It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeki
The NFL preseason is one of the most grueling stretches in all of athletics. Teams bring nearly twice as many players to camp as they will keep on the active roster, so competition is fierce and emotions are high. That
The sad and recent tragic mass shootings in two U.S. cities may have caused many folks to not only re-examine their position on firearms and gun control but also how they might react if a similar incident happened to th
Journalism is being defunded. Public relations is being upgraded. The pay gap between the two now reshapes both industries — and the reader is often unaware which side won.
Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries t
Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away t
Marketing built on assumptions loses money. Marketing built on behavior wins share. What people say and what people do are different data sets — only the second matters.