According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads. Having no leads is like picking up a fish
Garbage in, garbage out is a well-worn phrase that originated in the early days of computers when first-adapter users had to write their own paths and batch commands. But unlike old sayings that come and go, GIGO, as it
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates
Influencer marketing is a wonderful corner of the digital marketing industry because of its ability to be tailored to whatever the needs of a brand are. Influence is acquired by creating content — and finding the best w
So, the company board of directors or senior management directed marketing to take the lead in the company being seen as an industry leader by recommending that it advocate for something aligned with their industry. Now
This may not be what one may wish to hear from a significant other, but in the digital world, “open”, as it relates to emails, are important. Even more critical is the click-to-open rate (CTOR) because it better reflect
It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always a
Yes, you read that right. eCampus, an online university with a roster of over 30,000 students, will now offer a three year degree program for social media influencing. It’s a marked shift away from traditional degree pr
Ted Lewis, a popular musician in the 1940s is credited with being one of the first, but certainly not the last person to say those words. While it’s not realistic to think that all employees within a company are happy,
That’s not something to look forward to while crawling along in rush hour traffic when heading home or to the office. But for companies doing business online, a traffic jam is a completely different, and much more desir
The ongoing battle among brands today is the one raging over customer loyalty. The environment of digital marketing is shifting, and this causes competition in various forms. As more brands become aware of the importanc
Gen Z has become a focal point for many marketers seeking to connect with this up and coming generation with hefty buying power. In the most recent edition of the Piper Jaffray 38th Semi-Annual Taking Stock With Teens®