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A weathered GameStop sign hangs over a shuttered storefront, symbolizing industry change

Can GameStop Survive a Shifting Market?

Streaming media has slowly transformed multiple different industries. It began with music. As the iPod sliced away at market share, retailers and production companies tried to ignore the interloper. Apple didn’t stop, a

A hand drawing on a tablet, illustrating the future of electric pickup trucks

GM Hoping to Make a Big Splash with First Electric Pickup

When Tesla announced it was working on a fully-electric pickup, many people laughed. Too soon, they said. Unfeasible, others agreed. Tesla, of course, soldiered on in their efforts, which do not have a scheduled release

Woman on a stationary bike, facing a screen, highlighting Peloton ad backlash

Peloton Ad Lampooned and Criticized

Is it sexist, fat-shaming, dystopian, a miscue, or just a missed opportunity? That’s the question marketers at Peloton are being confronted with after reaction to their now-infamous Christmas-themed commercial went off

A diverse group of people from different backgrounds stand together, united

One Size Fits All

One size fits all is a term that came out more than 50 years ago to let folks know that certain garments could be worn by people of just about any size. However, in the area of marketing, that phrase should have no valu

Elon Musk in a courtroom, his infamous tweets about the cave rescuer on trial

Elon Musk in Court Over ‘Pedo Guy’ Tweets

In July of 2018, British diver Vernon Unsworth took part in a daring, life-threatening rescue of 12 boys and their soccer coach, all of whom had been trapped inside a quickly flooding cave system. It could have been one

A broken runner on a track, illustrating Sprint's struggle as T-Mobile gains ground

Sprint Trying to Survive as T-Mobile Pulls Away

For some time now, the mobile telecom market in the United States has been a four-horse race. Verizon maintained a strong lead, AT&T managed to keep pace, and two companies – T-Mobile and Sprint – fought for third p

AI assistant answers questions to help solve problems, highlighting artificial intelligence's benefits

AI is the Answer

Contrary to what some people may have heard, robo advisors can actually improve relationships with clients if managed wisely. Recent reports about how data can discriminate in interpreting results may be true, but manag

Ohio State offering financial settlements to long-term survivors of Dr Strauss' abuse

OSU Promises Payout for Doctor’s Victims

Ohio State University has added its brand to the list of colleges and universities paying for reports of sexual abuse by members of its staff or paid contractors. According to recent media reports, OSU has promised a “m

Detailed persona profiles with key demographics and psychographics for effective marketing strategies

Persona: Guide and History of Persona Marketing

Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly