Marketing, like all endeavors, evolves over time. The mom and pop stores and the Sears catalog gave way to downtown shopping districts and, later, shopping malls. Many brands adapted, transitioning from small footprints
Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, b
“Who is the customer,” and “what do they want?” Boil all the jargon and these are the two most vital questions every marketer needs to answer. The process of finding the answers to these questions is called marketing or
In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to g
The popularity of social media for marketing continues to soar. It’s still important, nonetheless, to monitor it because some of the favorites keeps changing. Video Is Big As mentioned in earlier articles, video is a ke
Social media influencers are an important part of a digital marketing plan. Given the metrics and statistics, that statement should no longer be considered controversial. The plain fact is, influencers have become a val
Influencer marketing continues to grow in popularity as its effectiveness is proven, time and time again. The number of personalities working as influencers continues to increase, offering smart marketers real-life and
As social media and Amazon searches continue to consume more market share, consumer shopping and buying habits are shifting right along with this trend. This is leading to a more fragmented marketplace, with people brea
Influencer marketing has quickly become a major buzzword in the digital sphere, but the concept has been around for much longer than many pundits may assume. So what exactly is influencer marketing, and how does it work
As more companies enter the shipping business, and more consumers demand faster shipping times, longstanding brands face greater logistical and financial challenges. For the past year, stalwart industry leader FedEx has
Originally published January 3, 2020 covering Russia's response to the WADA four-year Olympic ban. Refreshed June 2026 with the six-year state-level doping reputation arc. The World Anti-Doping Agency's December 2019 fo
The voice of the public can get loud in a hurry these days, especially on social media. A handful of influencers, or a few key people on Twitter or Instagram, and suddenly it feels like the world is against your brand.