As the powers that be ponder how to reopen Broadway, a ballerina not far away is busy making sure the show goes on, even if it means broadcasting from homes across the world. Working with Joseph Phillips, Misty Copeland
As some in sports media have begun to talk about baseball and hockey coming back this year, there are others who are openly wondering if football will start on time. At present, most teams have not made any kind of anno
Last week the world of sports rejoiced at the news that, someday soon, Major League Baseball might re-start. But it didn’t take much time for the other side of the argument to surface. From a sports PR perspective, the
Even without a marquee live program like Game of Thrones to bank on, HBO is gambling that customers are ready to officially cut the cord and pay them directly to stream their content. The premium cable network recently
With more people isolated at home and using digital media, getting the most out of a brand’s digital investment is more important than ever. How do brands maximize their investment? Now is the ideal time to reassess mark
According to American author and academic Alexis De Veaux, “Survival is a four-letter word.” But to Dan Seavers, content marketing manager at TeleWalker, “data” is another. Seavers and others like him believe data will
The COVID-19 pandemic has introduced us to an unlikely media sensation. Olive Veronesi, a 93-year-old Pennsylvania resident charmed social media when she ran out of beer and took matters into her own hands. Stuck in her
All company brands and logos evolve over time. There are many reasons for this. Sometimes brands just want a fresh look, something more in tune with current aesthetic tastes. Other times, the company is interested in re
COVID-19 not only disrupted our daily lives but also those of thousands of businesses and industries. While the pandemic has caused chaos for marketers, it also presents an opportunity for those who can quickly adapt to
Recently, the New England Patriots were the big headline in the essentially closed world of professional sports. Their biggest name, the man some consider the best to ever play the game, quarterback Tom Brady, was heade
The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing
The global calamity that is the COVID-19 pandemic has ground some businesses and industries to a halt. However, there are some brands that are in a key position to step in and act heroically to help in this time of cris