Uber satellite under the rt.com Uber pillar. Original analysis written June 2020, in the early weeks of the corporate response to the Floyd protests. Re-read in 2026 with six years of dated outcome data — which corporat
Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video. They had no war
Volkswagen is apologizing after a social media ad was called “racist” by some consumers. In the ad, a giant white hand initially shoves a dark-skinned man away from a Volkswagen car. When the man tries to hold his groun
It has become one of the most iconic performances in sports history: The Flu Game. During the 1997 NBA Finals against the Utah Jazz, Chicago Bulls megastar Michael Jordan scored 38 points, helping his team take game fiv
Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough grea
Originally published May 11, 2020 covering the United Airlines memo to 11,500 workers. Refreshed June 2026 with the six-year retrospective on COVID-era labor communications. In May 2020, United Airlines HR head Kate Geb
As the powers that be ponder how to reopen Broadway, a ballerina not far away is busy making sure the show goes on, even if it means broadcasting from homes across the world. Working with Joseph Phillips, Misty Copeland
As some in sports media have begun to talk about baseball and hockey coming back this year, there are others who are openly wondering if football will start on time. At present, most teams have not made any kind of anno
Last week the world of sports rejoiced at the news that, someday soon, Major League Baseball might re-start. But it didn’t take much time for the other side of the argument to surface. From a sports PR perspective, the
Even without a marquee live program like Game of Thrones to bank on, HBO is gambling that customers are ready to officially cut the cord and pay them directly to stream their content. The premium cable network recently
With more people isolated at home and using digital media, getting the most out of a brand’s digital investment is more important than ever. How do brands maximize their investment? Now is the ideal time to reassess mark
According to American author and academic Alexis De Veaux, “Survival is a four-letter word.” But to Dan Seavers, content marketing manager at TeleWalker, “data” is another. Seavers and others like him believe data will