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When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of bo

Originally published July 20, 2020 covering the multi-airline furlough warning cycle. Refreshed June 2026 with the six-year retrospective on the cross-carrier labor communications cluster. In July 2020, Southwest, Unite

Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prep

When a brand or individual is involved in a legal battle, a pragmatic approach would be most suitable for a client to safeguard their reputation. Litigation PR professionals must observe some simple yet lifesaving conce

Any business that is looking to grow and reach more audiences, and in turn, get more leads is able to achieve those results by using paid media. Paid media is a method of using paid content, which includes video ads, po

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd.

Among the big-name acts that closed their doors at the beginning of the COVID-19 outbreak was the popular circus acrobatics stage show, Cirque du Soleil. At the time they suspended shows, the company didn’t know when –

If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the future of

Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies ar

According to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK. To get an idea of what customer experience mig

This fall, millions of sports fans expect that their favorite pro athletes will be back in action, in some form or another, as all major US sports leagues have announced some working plans for reopening their next seaso

Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to w