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Acrobats in sparkling costumes perform, symbolizing Cirque du Soleil's return to the stage

Cirque du Soleil Announces Comeback Plans

Among the big-name acts that closed their doors at the beginning of the COVID-19 outbreak was the popular circus acrobatics stage show, Cirque du Soleil. At the time they suspended shows, the company didn’t know when –

Marketer's finger hovering over a computer mouse, pondering pay-per-click advertising effectiveness

Is PPC Back?

If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the future of

Protesters carry signs for racial justice, sparking country music group name changes

Country Groups Rebrand in Wake of BLM Protests

Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies ar

Psychic reading with crystal ball and swirling smoke for business insights

Marketing Clairvoyance

According to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK. To get an idea of what customer experience mig

Tennis balls and an American flag net, symbolizing the return of US sports leagues

US Tennis Hopes Fans Tune In

This fall, millions of sports fans expect that their favorite pro athletes will be back in action, in some form or another, as all major US sports leagues have announced some working plans for reopening their next seaso

Remote worker typing on a laptop, enjoying a flexible and modern work environment

The Future of Remote Work

Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to w

Illustrating various customer service touchpoints through a journey map, highlighting key interactions

Customer Service Touch Point

Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psycho

IBM's pivot on AI in policing, raising questions about data and privacy

IBM Shifts Conversation on AI in Law Enforcement

The collision of technology and privacy has become a hot topic internationally in the digital age. Consumers worry if too much of their personal data is being shared online, and others wonder if there’s any limit to wha

James Bennet and Tom Cotton: The New York Times op-ed shake-up

Times Leadership Shaken Up Over Cotton Op-Ed

Another week, and the New York Times editorial team is still in the headlines, as the fallout continues over the publication of an op-ed by U.S. Senator Tom Cotton, which some Times’ staffers considered controversial. N

Macy's bags and shopping carts indicate revived department store sales

Macy’s Numbers Signal a Department Store Comeback

Not long ago, most retail market experts were forecasting the end of malls and their anchor department stores. More and more big brands were closing locations or going out of business altogether. Then came COVID-19 clos

Diverse hands collaborating around a central plant, symbolizing growth and teamwork leadership

Leadership Styles in PR

Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard,

Lawyer speaking to media, microphones capturing interview, courtroom in background, legal communication strategy

Litigation PR: Media Helps

Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging t