Many different industries have been undergoing difficult times due to the pandemic, especially those in the services industry, such as travel or leisure. In fact, according to some recent surveys, over 20% of business o
[caption id=\"attachment_30582\" align=\"aligncenter\" width=\"1350\"]omni channel marketing[/caption] Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce
[caption id=\"attachment_30305\" align=\"aligncenter\" width=\"1351\"]influencer[/caption] Businesses that invest in influencer marketing , whether through funding the campaign to get exposure to a new audience or by sen
Who would have known? A year after Facebook launched in 2005, just 5% of Americans had jumped aboard social media. According to Pew Research, fast forward to 2019, where the percentage of American adults using social me
[caption id=\"attachment_30575\" align=\"aligncenter\" width=\"1325\"]gen z[/caption] When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in
Successful marketers know the marketplace is constantly evolving and that they, too, must adapt to it. The pandemic threw an additional curve because it was neither expected nor anything any CMO had faced before. That w
[caption id=\"attachment_30570\" align=\"aligncenter\" width=\"1350\"]conversions[/caption] Nowhere are conversions more critical than in two arenas – football and marketing. In pro football, careers can be made or broke
Apple has been training its target audience to be interested in its events and reveals from the very beginning - these people are always interested in the mysterious new products the company is revealing each year, they
A poll asking how many people wished 2020 was over would likely result in a landslide of nearly 100%, saying “yes.” But the solution for leaders looking ahead into the new normal and managing employees during these time
Believe it or not, but last year, there were more than a half-billion blogs published, and OptinMonster forecasts that the number of bloggers in the U.S. alone will have grown to 31 million by the end of 2020. A study b
“Virtual office” are two words that might have sounded strange only a couple of years ago, but this is now our new reality because, as we’ve recently noticed, plenty of companies don’t need to have a fixed address to be
The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. No