A bumpy road was one of the major responses coming out of the 11 th annual Business Leaders Outlook survey of more than a thousand executives from mid-market U.S. companies ($20 million to $500 million annual revenues)
[caption id=\"attachment_30600\" align=\"aligncenter\" width=\"1350\"]social media sales[/caption] In January 2020, more than half the world’s population was using social media, according to data from Statista . That’s 3
When social media was set up, it was intended for fast, two-way communication between friends and family, but when marketers realized its power, they jumped right in. An earlier article identified the most popular platf
[caption id=\"attachment_30596\" align=\"aligncenter\" width=\"1351\"]social employees[/caption] Next to glowing customer comments , employees rave about the brand or their company’s service rank up there for credibility
The pandemic ended up changing many things, especially when it comes to consumers and their habits . With everyone being restricted to their homes, worried about their health, and numerous lockdowns and restrictions, pe
When fashion designer Laura Ashley said,” We don’t want to push our ideas on to customers. We simply want to make what they want,” she certainly wasn’t addressing strategy to her marketing people. CMOs know that push no
[caption id=\"attachment_30587\" align=\"aligncenter\" width=\"1350\"]leadership excel[/caption] After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace. For
Many different industries have been undergoing difficult times due to the pandemic, especially those in the services industry, such as travel or leisure. In fact, according to some recent surveys, over 20% of business o
[caption id=\"attachment_30582\" align=\"aligncenter\" width=\"1350\"]omni channel marketing[/caption] Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce
[caption id=\"attachment_30305\" align=\"aligncenter\" width=\"1351\"]influencer[/caption] Businesses that invest in influencer marketing , whether through funding the campaign to get exposure to a new audience or by sen
Who would have known? A year after Facebook launched in 2005, just 5% of Americans had jumped aboard social media. According to Pew Research, fast forward to 2019, where the percentage of American adults using social me
[caption id=\"attachment_30575\" align=\"aligncenter\" width=\"1325\"]gen z[/caption] When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in