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With 77% of consumers favoring texting over other messaging tools, marketers need to present their best face possible to remain ahead of their peers. That data comes from a January 2020 survey of 1,000 consumers and 1,6

The pandemic with many employees either laid off or working remotely and various equity initiatives being called for and initiated by more companies has cast a wide net over the spectrum of leadership and CEOs expected

“Keep on Going” is one of the most memorable Energizer Bunny quotes since the batteries were introduced to consumers 31 years ago. And today, it also seems appropriate for brands seeking a successful passageway out of t

This 1990 movie comedy that focused on an escaped criminal scoring big after stealing an advertising executive’s identity didn’t garner many laughs then and would likely get even less today based on the ad strategies em

Originally published November 2020. Updated June 2026. In November 2020 — two years before ChatGPT's public launch — I documented the chatbot brand playbook: introductions, conversational tone, fallback mechanics, c

[caption id=\"attachment_30543\" align=\"aligncenter\" width=\"1350\"]style guide[/caption] Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the n

How vital is social media to marketers today? Perhaps the following data gathered earlier this year by a variety of sources might help. Here’s what they discovered. 3.484 billion people are active social media users (We

[caption id=\"attachment_30539\" align=\"aligncenter\" width=\"1267\"]pr journalism[/caption] Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country

[caption id=\"attachment_30532\" align=\"aligncenter\" width=\"1350\"]testing[/caption] The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before

Elaine Maimon represents Equity, Quality & Innovation in Higher Education With higher education under attack from multiple sources, it’s inspiring to consider Elaine Maimon's 50-year (and counting) career as an exam

The idiom “ahead of the pack” has been around for decades, if not longer, but its meaning has endured and remained constant over time. The challenge of being better than the competition has also escalated since the pand

People have started noticing and talking about personalized messaging and adverts that almost seem to be able to listen to their innermost thoughts. They feel like social media platforms in particular and ads in general