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Businesses grappling with crisis communication strategies and reputation management challenges

Frequently Underestimated Crisis Communication Efforts

Most PR professionals frequently discuss the importance of crisis management plans and crisis management teams, which are crucial when it comes to handling a negative situation. However, there are several crisis communi

Woman speaks on mic to journalists, representing a career in public relations

Choosing a PR Career

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear - PR jobs have become incredibly popular, especially in the digital age. Contrary

Diverse group of happy, multicultural business people collaborating in a modern office space

Happy Days Are Coming For Marketers

“Happy Days are Here Again” was a popular 1929 song that’s since been recorded by numerous artists. It was even the theme song for Franklin Delano Roosevelt’s successful 1932 presidential campaign and has been featured

A detective interrogating a suspect under a bright light, discussing leadership styles

Leading by Giving the Third Degree

[caption id=\"attachment_30638\" align=\"aligncenter\" width=\"1350\"]leadership[/caption] The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthl

CX measurement data and metrics converge at a metaphorical crossroads, showing decision points

CX Measurement at a Crossroads

Surveys have a long and valuable history which some experts say date back to the beginning of the 20 th century. Back then, they were used by researchers to determine the extent of problems like poverty in our society.

Young diverse people using digital devices, reflecting Gen Z's tech-savvy nature

Gear Up for Gen Z

[caption id=\"attachment_30634\" align=\"aligncenter\" width=\"634\"]gen z[/caption] Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change t

A gold medal on a pedestal, symbolizing competitive victory and market intelligence

Going for the Gold with Competitive Intelligence

No one probably comprehends both the depths and heights of competition more than Shaun White. Many people are aware of his heights as a three-time Olympic gold medalist and record holder for the most X Games gold medals

Augmented reality transforming how we interact with the physical and digital world

AR is Ready to Take a Bigger Role

When we first met AR in 1962, it was amusing and fun being able to experience what it was like to ride a motorcycle without having to venture outdoors, especially in the winter. At the time, many observers thought it mi

A hand-drawn flowchart with sticky notes, illustrating a company's enduring values

Values to Stand and Work By

It was 16 years ago that Jim Collins and Jerry Porras came out with their highly-acclaimed book, “Built to Last.” In it, they cited hundreds of examples from successful companies of all sizes that endured through the ye

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Connecting PR to Marketing

Companies that are looking to expand their reach and expose their products or services to new audiences would greatly benefit from public relations. Through public relations, a company is able to communicate with differ

CSR initiatives displayed as hands hold a green plant seedling in soil

CSR Public Relations That Helps

[caption id=\"attachment_30619\" align=\"aligncenter\" width=\"696\"]CSR pr[/caption] Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who