Perspectives

A media advisory invites reporters to an event. A press release tells the story. See the differences, formats, timing and a simple test for which one to send.

A social media PR playbook: platform choice by Pew audience data, a daily cadence from a named executive, an AI and deepfake policy, crisis rules, user-generated content cases and how to measure results.

Influencer marketing explained: IAB and Goldman Sachs market data, Pew data on where audiences are, FTC disclosure rules, creator tiers, measurement and how AI search changes the work.

A CISO needs a verified fact sheet, a named owner for every statement and a careful holding statement in the first 24 hours of a breach. Here is the order of work.

Public relations guides organized by industry: finance, technology, health, travel, food, cannabis, casino, defense, consumer brands and more, each linked in one place.

Executive communications explained: how to build an executive's voice, visibility and credibility with reporters, employees and AI engines, with links to each guide.

A library of AI visibility research by industry, from fintech to hospitality, with the studies, findings and metrics behind how ChatGPT and Gemini name brands.

Yang Min-hyeok apologized after saying military exemption drove South Korea's Asian Games run. Scored on five parts: two passes, one partial, two fails.

Public relations executive, entrepreneur and philanthropist Ronn Torossian has been appointed Chairman of American Friends of Duvdevan, a 501(c)(3) charity that supports the soldiers of the Duvdevan unit of the Israel De

OpenAI apology in Australia: Jason Kwon told a Sydney inquiry the company should have reported the Medicare breach sooner. See the timeline and lessons.

Stephen A. Smith apology: he said sorry for a misunderstanding after his Lane Johnson comments. See how reporters replied and what a full apology names.

How to become a crisis PR professional: the career path, core skills, FEMA and APR training, BLS pay data, and a 12-month plan built on timed case drills.