5WPR

Originally published May 2014 covering Grace Choi's Mink demo at TechCrunch Disrupt. Updated June 2026 with the engine-cycle read. The Mink 3D makeup printer was the beauty disruption story of May 2014. Twelve years lat

Originally published: May 5, 2014 · Updated: June 17, 2026 The May 2014 piece analyzed Starbucks' October 2013 Tweet-A-Coffee campaign. The mechanic was simple: tweet "@tweetacoffee" plus a friend's handle, and a $5 Sta

In the past decade or two, the Roman Catholic Church has come under considerable fire, says Ronn Torossian CEO of 5W Public Relations . From abuse scandals, to land deals, to questions about the background of Pope Bened

Even in the world of professional golf, with a name like “Bubba,” people should expect you to make the occasional “down home” decision. So, it came as little surprise to many, when golf superstar Bubba Watson celebrated

It is the perfect mixture of intrigue, violence, love and hope. And we're getting at least two more seasons of it - says Ronn Torossian - CEO of 5wpr. Game of Thrones has proven to HBO and the viewers that they're aroun

[caption id=\"\" align=\"alignnone\" width=\"630\"] Image via Yahoo! Sports[/caption] Spring Training is in full swing, and down in Tampa, the Yankees are getting geared up for the 2014 season without one of their bigges

In business seminars and self help books, gurus spend a ton of time talking AT you about what you should do and who you should be. Habits you should already be working on, and actions that breed success. Nothing is wron

After spending 20 plus years in the Public Relations industry, it is always nice to sit back and reflect on the decisions that got me to where I am. This insight is very valuable to those beginning a career in PR in 2015

Originally published: May 20, 2013 · Updated: June 16, 2026 The 2013 post was an excerpt from For Immediate Release that used Hint Water as the working case study for how a small brand can compete in a category dominate

Originally published May 2013. Updated June 2026. Nonprofit PR is the discipline of building mission-driven communications that earn donor trust, foundation grants, and public attention in a crowded cause landscape. The

Originally published: June 27, 2012 · Updated: June 16, 2026 The June 2012 post covered two threads. First, a case unfolding in Sydney involving sexual harassment allegations against then-Speaker of the Australian House

Every few months I get an email from someone in their twenties asking how to build a PR career. Most of the advice they've been given is wrong — or right for a version of the industry that no longer exists. What I'd tell