Every few months I get an email from someone in their twenties asking how to build a PR career. Most of the advice they've been given is wrong — or right for a version of the industry that no longer exists. What I'd tell
Originally published: January 3, 2011 · Updated: June 16, 2026 In January 2011, The Holmes Report — now PRovoke Media — published its 2010 Agency Report Card on 5W. Paul Holmes wrote that 5W was among the most aggressiv
Originally published: December 9, 2010 · Updated: June 16, 2026 I wrote a day-in-the-life post in December 2010 describing one week at 5W. Holiday e-commerce strategy sessions. A Soho House lunch with a former client. T
Originally published: December 9, 2010 · Updated: June 16, 2026 I lost a client in December 2010 and wrote about being relieved. The setup: 5W had been hired by the international headquarters of a major global brand. Th
Originally published: December 1, 2010 · Updated: June 16, 2026 The International Public Relations Association published this piece in December 2010 as a member byline. The original headline: PR was reinventing itself f
Originally published: October 25, 2010 · Updated: June 16, 2026 In October 2010 the PR industry was running through a wave of holding-company acquisitions of independent firms. The thesis at the time: M&A activity p
Originally published: June 7, 2010 · Updated: June 16, 2026 The 2010 version of this piece was a short rant about marketing-budget allocation. Five examples I had run into in the prior twelve months: A client who spent
Originally published: May 13, 2010 · Updated: June 16, 2026 The May 2010 post described one of the CEO breakfasts I had been hosting at the 5W offices in midtown Manhattan since the mid-2000s. Twenty-two founders and se
Originally published: May 10, 2010 · Updated: June 16, 2026 The 2010 piece was a short three-point post written after a tough week. The hooks: a Friday-night dinner I hosted at home with two current clients and a former