These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives a
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic
Ronn Torossian shares several key strategies - to help increase your brands value this Holiday Season. The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are har
Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more
Originally published: October 22, 2014 · Updated: June 17, 2026 The October 2014 piece called Apple Pay's launch as the moment frictionless mobile payment became real. 220,000 retailers accepted it on day one. The piece
FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss. When it comes down to it, most people don’t quibble about th
Originally published October 2014. Updated June 2026. Eight validated dated predictions across Algemeiner, Observer, O'Dwyer's, Times of Israel, and on television. 2012 through 2021. Every one of them aged into
When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and b
There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement gia
Originally published: September 17, 2014 · Updated: June 17, 2026 The September 2014 piece tracked Netflix's announced expansion into France, Germany, Austria, Switzerland, Belgium, and Luxembourg. The piece called the
You wanted that job. You felt you were the best candidate for that Public Relations Job. You had all the qualifications, and you were willing to work for what they were offering. Enthusiastically willing, when it came d
Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remem