5WPR

92 Articles
Elegant office interior with a city view, highlighting a successful PR agency's headquarters

Ronn Torossian Haute Living Interview — Updated

Rewritten and updated June 2026. Original 2017 perspective preserved; AI Communications layer added below. The original Haute Living interview Haute Living took a look inside my office, the most essential items on my de

Person with hands over face, reacting to a public relations crisis

Our Take on the Latest PR Crises

Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest b

Shoppers ignoring Lululemon apparel, choosing other brands instead

Lululemon Struggling to Compete

Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to

Dan Palmier standing confidently, illustrating his dedication to business and philanthropy

Dan Palmier: Boston Renaissance Man in Action

Boston entrepreneur and philanthropist Daniel Palmier faces no shortage of challenges in his life, and doesn’t back down from any one of them. He’s managed to find a strong balance between his work life and his social li

Survivor contestants enduring challenges and tribal council on a beautiful island

Survivor Continues to Live Up to Its Name

While it wasn’t the first reality show to land on television, it has been one of the most popular, and it certainly has staying power. Survivor, the CBS juggernaut in which a group of contentious castaways is stuck in th

A gymnast mid-routine on the balance beam, representing the Olympic spotlight on USA Gymnastics

USA Gymnastics Head on the Hot Seat

Look back at nearly every Summer Olympics in a generation. Who’s the hero for the United States? With the possible exception of the “Dream Team” basketball squad and swimmer Michael Phelps, it’s been the gymnastics team.

Lindsey Vonn confronting officials about dangerous ski racing conditions, prioritizing athlete safety

Vonn at Odds with Officials

<img class="aligncenter size-large wp-image-3189" src="content/2017/02/Vonn-at-odds-with-officials-1024x576.jpg" alt="Vonn at odds with officials" width="780" height="439&

A group of frustrated Montana landowners engaged in a lively discussion

Montana Officials Anger Local Landowners

Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards

A sleek retro car, hinting at Detroit's automotive comeback and continued recovery

Is Big Auto on its way back?

<img class="aligncenter wp-image-3184 size-full" title="Is Big Auto on its way back" src="content/2017/02/Is-Big-Auto-on-its-way-back.jpg" alt="Is Big Auto on its way back" wid

Conservative coffee That’s Black Rifle’s brand 1

Conservative Coffee? That’s Black Rifle’s Brand

For most people, coffee is the ultimate uniter. If you love it, you don’t ask its political persuasion, you just drink it before you’re willing to have any conversations with anyone, much less a heated political argument

Fans boycotting a game, empty stadium seats, showing collective disapproval and unity

Members of Raider Nation call for boycotts

Judged primarily on the basis of fan enthusiasm, the Oakland Raiders are one of the most loved teams in all of professional sports . But the Silver and Black Pirates are already hearing mutinous rumblings from inside the

Can’t beat ‘em join ‘em

Can’t beat ‘em, join ‘em

Fewer people trust the media these days, and those that do, tend to trust them – especially the TV and internet news – a lot less than they did. Now, we could take the time to argue for or against those positions, or we